Capturing photos of picturesque landscapes or nature’s true beauty was so last year. Now it’s all about the selfie. People gotta know when you’re lookin’ good! (Fact.) Recently, selfie was officially named Oxford Dictionaries’ Word of the Year. Its definition- a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website. So where did this trendy word come from?
Well, it’s official. Within the next few months, ads will roll out on our favorite photo-sharing app. Only a handful of trusted brands will be allowed to advertise on the platform at first. (Specifically who still remains a mystery). Most likely, the ads will come from brands users currently don’t follow. Instagram promises the ads will be displayed gradually, and will appear as aesthetically natural as if the average user took them (doubt it). The goal is to create a similar experience as if we were flipping through our favorite magazine. If we don’t like a specific ad, we will have the option to hide it and then provide feedback which is pretty cool.
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What happens when your brain needs a break from work for an hour? You wrangle up a few coworkers and participate in the latest Internet photo fad. Thanks to a blog called Desk Safari, which was recently recognized for its innovative photos aligning coworkers’ heads to different animal bodies, members of the GO team became intrigued by such artistic creations. And so the morphing began…
New York Times ‘Top 10 Must-Have App’ winner, Evernote, has gone one step further making our lives a little bit easier. Considering that we humans are a pretty forgetful species, the app has added a Reminder feature providing an easy way to keep your notes and lists prioritized for efficient project management.
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“If it’s not broken don’t fix it.”
“It’s a wolf, not a husky.”
“The old logo was LEGENDARY. While this one is FOREGETTABLE.”
Those are just three examples out of hundreds of complaints about the newly released UConn Husky logo. It was originally scheduled to unveil on April 18th, but some people just can’t keep secrets. As was expected, it’s been received with mixed reaction. The naysayers are crying about the unoriginality of the design. As well as confusion as to why the logo maturation even happened. We feel for these individuals. We feel sorry they’re terribly stuck in a traditional way of thinking. That they’re unable to foresee the immense legacy this Husky will soon carry. (And will carry for many years to come). Furthermore, the incredible sense of pride every UConn Country resident will soon feel when wearing the newly official Huskies logo.
Brand logos are constantly evolving and it is crucial that they keep evolving to appeal to the era in which they exist. A brand’s continuous goal is two-fold; to always stay relevant to their consumers and to remain true to its original spirit. How does any brand expect to stay relevant if their identity looks washed out? By no means are we saying that some brands can’t rock the retro look. We’re just saying that brand maturation has been proven to boost confidence in brands’ performance. Just look at Starbucks. (See below.) They have taken an overly complicated logo and whittled it down to a simple image with no text at all. It seems to appear that as a logo grows more and more popular, the logo speaks for itself. We could go on and on about the evolution of brand logos (but this is a blog post, not a novel) so we won’t. You can just browse through the examples provided below.
Looking at the old Husky, we’d say it was apparent UConn was due for a makeover. The Jonathan Husky logo has been altered five times since it was first established in 1934. Also, the original UConn Husky was brown, black, and white. So for all who think the original Husky has always been an all white Siberian that is not the case. The fresh Husky logo will allow all UConn sports teams to finally look united. In previous years, there was a modification of the logo for each UConn sport. The football team had the C, men’s basketball had the UC, women’s basketball had the C wrapped around the basketball, etc. Now (for the first time in a long time) all twenty-four UConn Athletic teams will proudly and unanimously sport this Husky logo.
All things considered, we believe that everybody will soon embrace the less playful Husky logo and future generations will look back at the old one (smiling with its tongue out) amazed at how far their UConn brand has come. By no means are we psychics, but we have a pretty strong feeling that the mixed reaction on the logo release will soon subside. In the end, it’s not about fixing something that’s not (figuratively speaking) broken; it’s about the natural evolution of a brand that occurs around us everyday. Can you imagine if every company failed to evolve their brand? Ridiculous. It’s not the logo that makes the brand legendary; it’s the meaning behind it. But, what do we know? We’re just a bunch of marketers.
A simple handshake can tell a lot about a person’s character. It’s the prelude to your first impression.
A firm handshake screams you’re confident and proud. A limp handshake can project either intimidation or insecurity. Direct eye contact with a firm handshake means ‘let’s get down to business’. But what do you do when that first impression has to happen via a conference call?
You can no longer connect a face to the voice on the other side of the call. You’re unable to decipher their nonverbal communication and then slightly alter the pitch based on their reactions.
Some key phrases to keep in mind when pitching your next idea on a conference call.