Before I begin my spiel, I would like to introduce myself. My name is Jamie, and I am extremely excited to say that the wonderful GO family has recently adopted me and dubbed me responsible for marketing. As you can see, our last post is from December, so now it is my responsibility to blog consistently and be the voice of GO. As our V.P., Paula Ostop, says, “here at GO there is definitely not a shortage of creativity, but a shortage of time.”
Now I want to discuss the recent current events pertaining to Facebook’s $100 billion IPO and GM’s withdrawal from spending $10 million worth of Facebook advertising. After reviewing their ROI, GM felt their Facebook advertising was not successfully reaching their consumers, and frankly, was a waste of money. As a result of the media buzz in regards to GM’s decision, other brands are re-evaluating their current Facebook expenditures. Is this going to have an effect on companies’ decisions to partake in Facebook’s IPO?




