We've been working with the basketball Hall of Fame for a number of years. Although, we did not create this logo we took the flat version and added some depth to it with some shading and lighting. In addition, To commemorate the Hall of Fame's fiftieth year in operation, they asked us to create a "silver" version of their logo to run on certain event material for that year.

The Championship Series logo was created for a series of high school tournaments produced by the Basketball Hall of Fame. The tournament is targeted to a younger audience and takes place in several different cities, therefore the need to easily change out the city was part of the challenge.

The Basketball Hall of Fame hosts a major high school tournament every year called the Hoophall Classic. The top basketball High schools from across the country are invited to participate. The major sponsor for the tournament is Spalding, which needed to be seamlessly incorporated into the logo.

The annual Tip-Off Tournament is an NCAA exempt men's basketball tournament. Each year, top teams and conferences compete in this Basketball Hall of Fame event showcasing their talents in New England's only exempt Division I college basketball tournament. The challenge in creating this logo was to incorporate the dome and the original Basketball Hall of Fame logo into one design.

What began as a logo maturation turned into a complete logo redesign as we brought new life to this health insurance agency's brand. We wanted to showcase what we felt was their greatest asset, their people, and maintain their current color scheme of green and blue.

Northwest Catholic High School celebrated their 50th year and asked us to create a logo commemorating this remarkable achievement. Multiple versions were required in order to work with the variety of promotional material.

Max's is known for exceptional food and service. So when they decided to brew their own beer, we were pumped to brand it. The unique challenge came when the name of the beer was decided by the patrons in a contest. The logo and look of the creative was based on the winning name which naturally came to life on its own.

The concept of UConn Country was born here at the GO media office. A need to unite the state of Connecticut and rally behind the university athletics program served as the inspiration.